Winter Lights Festival

The Winter Lights Festival is an annual festival hosted by the City of Perth and Brookfield Place. The new brand for WLP is positioned as the whimsical winter cousin to Fringe World Perth, setting the mood in all neon hues. To market to the wider Perth community, the new brand aims to promote community engagement, excitement and incentive, with a focus on family-friendly experiences, collaboration with surrounding bars & restaurants and arts and culture events.